Dear cross-border e-commerce partners, starting from September 1, the Shopee platform has ushered in a major reform of product classification and management fee policy, which is tailored for non-star (Star/Star+) sellers, aiming to create a healthier and more prosperous market environment, while improving the shopping experience of every consumer.
In order to more accurately meet market demand, Shopee has refined the original three categories of A, B, and C into four categories of A, B, C, and D. Among them, the addition of Category D products is particularly eye-catching, optimizing the market ecology and improving user experience. Here is what you need to know:
Category A: includes various products, such as fashion, electronic products, daily necessities, mobile phone accessories, sports and outdoor equipment, automotive products, etc. This category also includes health products (such as hand sanitizer, eye and ear care, personal care products), fashion accessories (such as rings, earrings, necklaces, handbags) and various other products, such as men's and women's clothing, shoes, luggage, watches, audio equipment, food and beverages, and household items.
Category B: mainly includes consumer electronics, media players, game consoles, cameras, computer accessories and automotive products.
Category C: Focuses on fashion accessories (precious metals and jewelry) and electronic products (home appliances, mobile phones and accessories, cameras and computers).
Category D: Adjusted from Category B and Category C, six new categories are added: electronic products, computer accessories, mobile phones and tablets, baby and children's fashion accessories, precious metals and jewelry.
These adjustments not only enrich the variety of platform products, but also provide sellers with a wider space for product display
Market segmentation: The clear classification of Category D products helps sellers to more accurately target the market and customer groups.
Professional operation: Sellers focusing on Category D products can deepen their product knowledge and market strategies to enhance their competitiveness.
Rising management fee rates: Under the new policy, Category D goods may face higher commission rates, increasing cost pressure.
Profit margin compression: Rising costs pose a challenge to sellers' profit margins.
With the adjustment of the seller management fee rates on the Shopee platform, many sellers will face the challenge of rising commission rates. Although some categories enjoy discounts, the overall increase in costs will undoubtedly put pressure on sellers' profit margins.
Coping with these changes can be challenging, but CNstorm can provide high-quality third-party procurement services to ease your burden. Here is how we can help you:
Efficient procurement: We provide reliable procurement services to ensure that you get the best products at competitive prices, helping you maintain profit margins in the face of rising fees.
Seamless integration: CNstorm's services are designed to integrate smoothly with your existing operations, making transitions and adjustments easy and worry-free.
Cost management: We help manage and optimize your costs, providing strategic solutions to offset increased commission rates and improve your overall profitability.
Comprehensive support: From sourcing to delivery, we provide end-to-end support to ensure your business runs smoothly and efficiently.
Professional logistics: CNstorm provides professional logistics solutions to ensure that goods are delivered to customers quickly and safely.
Shopee's new product category policy brings both challenges and opportunities. If you are looking for professional purchasing services or have any questions about this adjustment to the Shopee platform, please feel free to contact cnstorm. Our professional team will provide you with one-on-one consulting services, answer all your questions, and work together to explore more unlimited possibilities of cross-border e-commerce.
By working with CNstorm, you can confidently respond to these changes and continue to thrive in the competitive e-commerce environment. Contact us today to learn more about how our services can support your business growth and help you overcome the challenges brought by Shopee's new policy.